A: Do it Right and expect a big return!
What you want to do it a quality job, and be sure not to just replace the existing cabinetry and countertops with new materials. Make sure you are truly doing an upgrade. Many homeowners can spot cheaply made cabinetry. Especially lately, there has been a large market for eastern imported cabinetry which is of the absolute worst quality wood, hardware and construction that is on the market, including some of the pre-fabricated granite.
Be sure that you match the design style of the kitchen upgrades to the style of the home, use colors that are neutral, but also make a statement (being too safe in your color choices can also be a drawback), be sure to include a few focal points (a nice hood, backsplash, glass cabinet doors, an accent island color or unique hardware). Also be sure to use contemporary materials, avoid using red oak or pine cabinetry and the common granite colors that you see in every spec home, and by all means don't use brass hardware.
Also think about layout. Many families are searching for homes that have open plans to accommodate a more casual living style. If you can knock out a non-weight bearing wall to open the kitchen to the living room, expect a larger return, and a quicker sale.
If you follow these tips and plan carefully, you should expect to get 75-100% return.
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